“We’re parents, Paleo followers, and like you, have crazy busy lives. Our family history is rife with cancer and “Western diet” woes like Type 2 diabetes and cardiovascular disease.

But we believe this history does not have to repeat itself. We are here to “Rise Above the Bar.” To change the future by changing what we eat.

Our goal is simple. Give people a quick, convenient, healthy snack made from real food made for real people. Designed for humans. SmashPack.”

-Rob & Kari Simpson

SmashPack was created in 2013 when a Paleo-following husband and a traveling-foodie wife wanted to create a healthier version of a protein bar. Thanks to their obstacle course-loving son’s appetite for pouches SmashPack was born!